Nike Breaking 2

No one at Nike knew if the quest to break the two hour marathon would yield satisfactory results. It was a moon shot.
Personal Key Objectives

1


Design into the strategized look and feel:
Racing culture, Fastness, Athlete personas

2

Adopt current B2 brand. Develop it, add to it, shape it further.

3

Help create all event graphics and design all mechanicals.
As a Brand Designer I worked with one other designer on the Breaking 2 project for event design graphics. There were also many other talented people working on this event including in house Nike employees, design vendors, photographers and more.
We worked with vendors in PDX & Monza, Italy
to produce Athlete kits & staff apparel.

I worked with the design lead to help concept the shoe box athlete kit below.
In collaboration with I love dust's athlete icons, I implemented typographic name marks for final lockups.

Along with another designer we designed the final apparel kits for athletes.
From concept to execution, I worked with designers in providing art direction for CGI artists and vendors.

Assets were utilized in final mechanicals for all event artwork
We designed posters individually to create a cohesive system. Part of selling through ideas at Nike is to realize them in a CGI or hypothetical atmosphere.

This is the athlete wall using dimensions from the real space at Monza, Italy.
I executed the design and production of the crowd barriers and finish tape that Eliud Kipchoge broke through.
Nike Global Brand Design: Running Team
Creative Director: Remco Vloon

Designer 2: Adriano Furtado

Brand Designer: Dan Sinclair ‍