Establish a creative brief and direction that elevates the Nike Free Run Franchise across all GEO Locations.
Create a fun and relevant persona for Nike Free Run brand during Spring / Summer 2017 across all product verticals and product drop releases.
Brand experience that connects to a relevant and current group of purchasers, driving sales on Nike.com and retail locations globally
Create and establish brand guidelines for using creative elements across retail spaces, Nike.com and other print + digital executions.
Establish a creative brief and direction that elevates the Nike Free Run Franchise across all GEO Locations.
Create a fun and relevant persona for Nike Free Run brand during Spring / Summer 2017 across all product verticals and product drop releases.
Brand experience that connects to a relevant and current group of purchasers, driving sales on Nike.com and retail locations globally
Create and establish brand guidelines for using creative elements across retail spaces, Nike.com and other print + digital executions.
Nike Free Run Overview
Showing a brief vertical of the three products executed through digital and print applications including dot com, retail poster wall and more.
10 Colorways to compliment the product materials of each shoe.
Women's Nike Free RN: April 2017
Mens Nike Free RN: April 2017
Women's Nike Free Run Flyknit: April 2017
Mens Nike Free Run Flyknit: April 2017
Women's Nike Free Run: May 2017
Mens Nike Free Run: May 2017
Women's Nike Free Run Flyknit: May 2017
Mens Nike Free Run Flyknit: May 2017
Women's Nike Free Run Flyknit Motion: May 2017
Mens Nike Free Run Flyknit Motion: May 2017
Messaging & product hierarchy
3 sub-brands: Colorway + Motion + Logo lockups
Each subsidiary brand has a unique animated shoe texture. The animation reflects the benefit of each responsive shoe technology in an artful execution.
Brand Guideline Slide Examples
I directed, designed and helped execute the entire global brand guidelines. For all subsidiary brands and products of Nike Free 2017 Spring/Summer.
Brand guidelines were given to all geo locations around the world for digital and retail executions.
Production: Motion studies
I worked with the amazing and talented Antoni Tudisco to shape and fine tune the motion persona for each shoe. Antoni created and designed all CGI assets for still and motion.
Product creative elements example
Creative element are comprised of Photography, Color, Typeface, Lockups, CGI texture, and more. Each element when brought together creates on brand stories and guidelines to help teams execute design in retail and digital spaces .
Product creative elements
Creative element are comprised of Photography, Color, Typeface, Lockups, CGI texture, and more. Each element when brought together creates on brand stories and guidelines to help teams execute design in retail and digital spaces .
Brand guidelines were given to all Nike geo locations around the world for retail and digital applications
